Leveling the Retail Playing Field

Wiser was launched in April 2012 and it is based in San Francisco, California. Wiser’s suite for retailers and brands helps the automation of selection, price for profit, and inventory forecast.

Mid - Large Size Businesses & Enterprise
Starting price 699.00 USD / month
Free trial
Free 14-day trial
Platforms Supported
Web - Cloud, Saas , Mobile - Android, iOS
Magento, ChannelAdvisor, Bigcommerce, Shopify
Online support, Phone support, Business hours
Demo session, Video Tutorials, Documentation
Supported Languages

Typical Customers

  • Wiser serves Mid and Large -Market & Enterprise level retailers, brands and manufacturers around the world.
  • Wiser levels the retail playing field by equipping brands and retailers with a turnkey solution to sell the right products at the right price, at the right time.


  • Wiser's data-driven merchandising solution, WisePricer offers: dynamic pricing, assortment, pricing optimization and MAP monitoring. Additionally, WisePricer allows you to act on that data. You can sync WisePricer with your inventory and change pricing in real time.
  • Additionally it allows you to set pricing rules and pricing strategies in order to stay on competitive edge 24/7. WisePricer's historical data and analytics on pricing helps you make profitable decisions.


  • Wiser offers three monthly plans: Pro, which costs $699, Premium+, which costs $1499, and Enterprise, which is customized to your needs and budget.
  • With Pro you can monitor up to 15,000 products. For Premium+ it’s 50,000 products, and for Enterprise you can go up to 1 million products.


  • WisePricer is one of the few competitive intelligence tools with a set, easy-to-understand pricing model. WisePricer gives you a way to build off pricing information and improve your store’s profitability. Moreover, it easily to integrate with all major ecommerce platforms, such as Magento, ChannelAdvisor, Bigcommerce and other, and it allows you to update pricing in real-time.


  • They support only automated matching, works well with industries where all competitors use same part numbers such as EAN / UPC numbers. Furthermore, their re-pricing works only if you use one of the supported ecommerce platforms. And their price plans are not that flexible.

Is it good for you?


  • If you come from industries with 100% standardized part numbers, used by all players in the market
  • If you have 15K products or more to be monitored
  • If you use these supported Ecommerce platforms ( Magento, ChannelAdvisor, Bigcommerce, Shopify)


  • In all other cases
Unlimited number of competitors – (If the products can be automatically matched)
Data Import / Export
Price and stock availability change alerts
Analytical Reports
Monitoring sites with good IT protection
Advanced price detection
Site Crawl
Pricing Analytics
MAP Features
Site Crawl
Profitability Analysis
Semi-automated re-pricing

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