DECISION FACTORS - WHAT TO LOOK FOR WHEN BUYING A COMPETITOR PRICE MONITORING TOOL?

TRY IT FREE OF CHARGE

Before using such a sensitive solution you have to ensure that the tool you are planning to purchase offers a free trial period. It’s a serious offer and actually tells a lot about the confidence of a company. It’s saying ‘Try it before you buy it’, and will help you understand if this tool meets your requirements or not. Also, seeing it in action will help you make the right decision for your business.

EASY TO USE AND UNDERSTAND

When it comes to a price monitoring tool, ease of usage and understanding is necessary.  No matter how complex the tool or its features are, it should be simple to use with no prior technical knowledge.

MONITOR PRICES ON ANY WEBSITE

As you already know, certain sites do their best to prevent automated price-checking activities from monitoring tools. In that case, if you don’t choose the right tool, you can have a really difficult time when you are trying to monitor your competitors. Keep mind that some of the app vendors may not be really good at handling such a serious problem.

UNLIMITED NUMBER OF COMPETITORS

This crucial feature also tells a lot about the tool’s flexibility. Some of the tools limit you in the number of competitors you are able to monitor, which is not useful  in such a competitive global market. So, another point to consider.

RELIABILITY AND FLEXIBILITY

Every detail you learn helps you choose the right tool. No matter how fancy the tool seems, the reality can be different. For that reason, collecting info about the tool by reading customer reviews can help you find the proper tool as a solution. On another note, the company’s willingness to provide a custom solution to you tells you how flexible they are.

AVAILABLE AS MOBILE AND TABLET APP

Engaging with clients wherever and whenever they browse has become crucial in global e-commerce. So, neither competitor price monitoring vendors nor retailers can longer ignore this. For that reason, while choosing the best tool for your business, this functionality is also something you need to consider.

INTEGRATION WITH YOUR SOFTWARE

This is one of the most efficient features that saves you hours. If you already have your own database on another platform. for example Google Shopping, Magento, Shopify etc., it would be really useful to integrate it with the price monitoring tool you choose. The main idea is to quickly pull the data from one platform to another.

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